The Ultimate Barking Rights.

This campaign pulls back the curtain on the hidden world of the Westminster Dog Show, revealing a fierce, high-stakes competition driven by vanity, status, and obsession. Shining a light on the dark, often unnoticed realities of the event, and highlighting the lengths people will go for "The Ultimate Barking Rights." Also exhibiting some unique souvenirs and an experience, giving center stage to the niche quirks of the show and everyday dogs.